NRMA spotlights HelloCars

NRMA Case Studies - HelloCars The NRMA is a great organisation, which has stood by Australian motorists for almost a century. HelloCars was delighted to partner last year with the NRMA to give everyone who buys a car 12 months of roadside assistance. "We chose to partner with the NRMA because of their outstanding service …

Why an orange car could cost you – in more ways than one

Colours play an important part in our lives – it says something about us when we wear a certain colour, or when we choose something because of its colour. Certainly, marketers spend a lot of money perfecting the colours of products and there is a lot of (sometimes) controversial information about what psychological effects colours …

Opening up a world of choice to regional Australia

There’s plenty to love about living in regional Australia – the wide open skies, less traffic than our big cities, welcoming communities. But with smaller population comes a reduced amount of choice when it comes to some products and services. Many people in regional areas, like Elizabeth from Boambee in NSW, accept that travelling to …

Can you be electric too?

It’s hard to believe it’s been 10 years since the Toyota Prius hit the market in Japan, making it the first mass-produced hybrid vehicle. Despite Toyota’s savvy marketing tactic of giving cars away to stars like Leonardo DiCaprio and Cameron Diaz, the Prius struggled from both being the first to market and assumptions that being …